Retail packaging comprises both rigid and flexible packaging, includes bottles <5 litres and their closures, thin wall packaging, flexible pouches, bags, wrappers (inclusive of laminated film, coextruded film, monolayer film) horizontal and vertical form fill seal bags, twist wraps and stand up pouches etc. Food containers is determined to incorporate: takeaway containers, catering disposables, convenience food packaging (sandwiches, lunch packs, sushi, salad bowls) and containers for loose foods purchased at in-store delicatessen counters.
The multinational food groups of North Western Europe have been influential in shaping trends in packaging, particularly the transition from rigid to flexible packaging to optimise use of shelf space through improved packaging solutions, higher quality graphics and printing to differentiate products and attract shoppers’ attention, extended shelf life, avoid spoilage in the supply chain and improve sustainability.
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